Cha Li Boi
Cha Li Boi is a modern yum cha restaurant and bar located in Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head. I coined the name, created the visual identity and lead the art direction of the project through to completion.
The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.
- Project Roles
- Art Director, Designer
- Cha Li Boi
- Art Direction, Design, Lifestyle
- Logos, Typography
- Project Industries