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Cha Li Boi

Cha Li Boi is a modern yum cha restaurant and bar located in Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head. I coined the name, created the visual identity and lead the art direction of the project through to completion. The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.

Project Roles
Art Director, Designer
Company
Cha Li Boi
Skills
Art Direction, Design, Lifestyle
Media
Logos, Typography
Project Industries
Lifestyle
Cha Li Boi
Cha Li Boi
Cha Li Boi
Cha Li Boi
Cha Li Boi