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#NoFilter Campaign

HOW THE #NOFILTER HASHTAG HELPED PEOPLE WITH NO WATER FILTERS. #nofilter is the one of biggest hashtags on instagram. And 1 billion people in the world don't have access to clean water because they have no filters. To bring attention to global water crisis and help those in need, we filtered all #nofilter posts on Instagram and converted them into clean water. We invited people to spread the word by posting their own #nofilter images and change the perception of this hashtag. Thousands got involved, including athletes, artists, celebrities and even some brands. The already popular #nofilter hashtag saw its highest peak on World Water Day.

Project Roles
Art Director, Designer, Motion Designer
Loducca / LDC
Art Direction, Design, Motion
Social Media Content
Project Industries
#NoFilter Campaign