MasterCard is accepted in twice as many places globally as American Express. We were frankly surprised people didn't know, and set out to change that perception.
We found something bigger than just a card: Acceptance is about having a voice and making a choice.
We wanted to seed "hackable" posters in the wild, trusting our very opinionated New Yorkers to voice what they do and do not accept. (Stubbornly believing that New Yorkers will rise above dick pictures.)
MasterCard and our message is revealed once the public is complicit in our campaign.
(This was too subversive and didn't get produced.)
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting
- Posters, Websites
- Project Industries