We've all shared laughs playing their iconic games growing up, but most of Mattel's audience has since traded in those toys for tablets. To help keep their beloved offline titles relevant in an online world, we guided to Mattel step up their social media game with a new digital strategy: Have fun and get weird. So we did. Because it's not often you get the opportunity to ask a client, "Do you prefer Droopy Balls or NSFW Dance Moms?" Creative freedom is a beautiful thing.
By bringing to life all the silly, absurd, wonderful and downright random fun we've all experienced playing these games, we reminded people the joys that come when you unplug and play.
- Project Roles
- Content Producer, Copywriter, Art Director, Creative Director
- Content, Copywriting, Creative Direction, Art Direction
- Social Media Content, Social Media Copy