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Multiple Choice Parenting

AdoptUSKids' long-running campaign platform "You don't need to be perfect to be a perfect parent" needed a new angle. We thought about all the different ways our parents messed up and "Multiple Choice Parenting" was born.

Project Roles
Copywriter
Company
KBS
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising, Non-Profit
Multiple Choice Parenting
Collaborators