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Capital Foundation photographic book

Capital Foundation is an organisation set up to generate corporate funding for Auckland City Mission - a charity working with homeless people in Auckland NZ. The typical donation that they handle starts at $150,000 upwards. They approached Simon Inc with a brief to design a gift for their donors. The gift was to say “thank you” from Capital Foundation, but also was to be something that the donors could then show to their stakeholders to show them where the funds had been used and why they thought it was a worthwhile charity to support. Our solution was to commission documentary photographer Serena Stevenson to spend two weeks within the mission itself, meeting the people who use it as well as the staff and volunteers. She documented what she saw in a remarkable, sensitive and empathetic series of photographs which really reflect the warmth of the relationships between the homeless people and the Mission staff and volunteers. We also interviewed residents and staff to share their own stories and experiences, and wherever possible we asked them to writed those stories in their own handwriting. The Mission also gave us access to their own archive of press cuttings and photographs going back to their origins in 1934. We designed a limited edition run of 250, hand-numbered hardback book based around the stories that we had uncovered, illustrated with Serena’s photos, historical ephemera and the hand-written testimonials of the residents and staff.

Project Roles
Art Director, Creative Director, Designer
Company
Auckland City Mission
Skills
2D, Art Direction, Conceptual, Documentary
Media
Art, Books, Photojournalism
Project Industries
Non-Profit
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book
Capital Foundation photographic book