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Brooklyn Brewery — Key Visual

Brooklyn Brewery is not a commonly known brand in Denmark. To introduce the brand, part of the strategy was to create a key visual, using the Lager as hero. The aim was to do a play on what the Danes would expect, rather than an exact reflection of who and what the brand is, as per the design guide.

Project Roles
Art Director, Designer
Brooklyn Brewery
3D, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Print
Key Art
Project Industries
Brooklyn Brewery — Key Visual
Brooklyn Brewery — Key Visual