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Moment Gruppen

Moment Gruppen is a general contractor that needed visual rebranding. In engineering 'moment' is the danish term for stress in torsion. With torsion as core identity idea, the goal was to create a visual system with which you could build patterns and posters while portraying their core product: systematic facilitation of precision construction. Inspired by visual clues from a construction site, the logo serves as a building block for the (very) basic grid layout and various patterns. In extension, a monospaced font was chosen. Unfortunately, due to practical circumstances the identity was never implemented.

Project Roles
Art Director, Designer
Company
Moment Gruppen
Skills
Adobe Illustrator, Adobe Photoshop, Cinema 4D, Design
Media
Brand Guidelines
Project Industries
Real Estate
Moment Gruppen
Moment Gruppen
Moment Gruppen
Moment Gruppen
Moment Gruppen
Moment Gruppen