Klampenborg Racecourse Visual Identity
Due to an outdated and inconsistent visual presence Klampenborg Racecourse asked for a new identity. The aim was to create a dynamic identity that could capture the energy of a racetrack while paying respect to heritage and ties to the the Danish Monarchy. To amplify the intensity of movement closeups are used along with brushstrokes. Inspiration for the colour palette is found in the buildings at the track as well as the surroundings and the connection with royalty. The logo consists of an icon depicting the Royal Tribune and a besboke font.
- Project Roles
- Art Director, Designer
- Klampenborg Racetrack
- Art Direction, Editorial, Motion, Print, Type Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines
- Project Industries