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Klampenborg Racecourse Visual Identity

Due to an outdated and inconsistent visual presence Klampenborg Racecourse asked for a new identity. The aim was to create a dynamic identity that could capture the energy of a racetrack while paying respect to heritage and ties to the the Danish Monarchy. To amplify the intensity of movement closeups are used along with brushstrokes. Inspiration for the colour palette is found in the buildings at the track as well as the surroundings and the connection with royalty. The logo consists of an icon depicting the Royal Tribune and a besboke font.

Project Roles
Art Director, Designer
Company
Klampenborg Racetrack
Skills
Art Direction, Editorial, Motion, Print, Type Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Guidelines
Project Industries
Sports
Klampenborg Racecourse Visual Identity
Klampenborg Racecourse Visual Identity
Klampenborg Racecourse Visual Identity
Klampenborg Racecourse Visual Identity
Klampenborg Racecourse Visual Identity
Klampenborg Racecourse Visual Identity