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FedEx Big Box of Small Goods

While at BBDO I worked with the social media group to put together an influencer campaign featuring venture capitalist Guy Kawasaki. Working with several small businesses that use FedEx our team put together a bespoke hard wood box filled with unique products to give to influencers that would share their unboxing videos with their fans. We made a content piece that was featured prominently on Fedex.com, social media accounts and also as paid advertising on LinkedIn, Facebook, and Twitter.

Project Roles
Art Director, Designer
Company
BBDO
Skills
Art Direction, Storyboarding
Media
Case Study Videos
Project Industries
Advertising
FedEx Big Box of Small Goods
FedEx Big Box of Small Goods
FedEx Big Box of Small Goods
FedEx Big Box of Small Goods