Beats by Dre - Cam Newton

Cam Newton became one of the most polarizing athletes in the country during his 2015-2016 MVP season. He did things different than other athletes, especially than other quarterbacks. The NFL had never seen anyone like him. The rare mix of size, speed and athleticism wasn't found in your typical quarterback, but he is anything but typical. He smiles, laughs, dances, celebrates and isn't afraid to speak his mind.

For this campaign during the playoffs, we worked with different artists, Future and 2Chainz, from the Beats family to give voiceover representing who Cam was as a person and athlete. They were in your face and unapologetic.

The spot with Future ran just before the Super Bowl.