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Mitsubishi | Night Drive

To promote the launch of the Mirage G4, Mitsubishi launched Night Drive, a second screen experience that allows users to take a virtual test drive of the all new Mirage G4. I was approached by the Mitsubishi team to help bring this concept to life with a very intense timeline and limited resources. As lead designer, I was responsible for developing the visual identity for the entire experience and an informative user interface that would work seamlessly between mobile and desktop.

Project Roles
Art Director, Designer
Company
Mitsubishi
Skills
Art Direction, Design, Environmental, Game Design, Interactive, Mobile, Storyboarding
Media
App Design, Interactive Videos, Websites
Project Industries
Advertising, Automotive
Mitsubishi | Night Drive
Mitsubishi | Night Drive
Mitsubishi | Night Drive
Mitsubishi | Night Drive
Mitsubishi | Night Drive