Mitsubishi | Night Drive
To promote the launch of the Mirage G4, Mitsubishi launched Night Drive, a second screen experience that allows users to take a virtual test drive of the all new Mirage G4. I was approached by the Mitsubishi team to help bring this concept to life with a very intense timeline and limited resources. As lead designer, I was responsible for developing the visual identity for the entire experience and an informative user interface that would work seamlessly between mobile and desktop.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Environmental, Game Design, Interactive, Mobile, Storyboarding
- App Design, Interactive Videos, Websites
- Project Industries
- Advertising, Automotive