The stepping down of Donna Karan from DKNY marked an era of change for the New York City-based fashion house. Along with new creative directors and a brand refresh, a website design was the last step to resurrecting the company back to it’s prime. My goal was to integrate their new branding throughout the design of the site experience, combat the antiquated fashion rollout calendar, and build brand loyalty among customers.
- Project Roles
- Conceptual, Design, Digital, E-Commerce, Interaction, Low / High Fidelity Prototyping, Sketch, Visual Development
- Project Industries