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Despicable Me 3 Brand Activation at Vidcon 2017

Concept and creative direction for Universal/ Illumination Entertainment Vidcon booth and VIP lounge to promote Despicable Me 3 film release. The booth featured interactive video wall allowing fans to interact with the characters- several vignettes including, Ask a Minion a question, Dance with Balthazar Bratt, #FREETHEMINIONS Jail cell photo opp and Run with the Minions. The booth also included a social vending machine despensing prizes to reward sharing and Augmented Reality Tattoos. The booth was a big success with queues wrapped around the booth. The VIP lounge for key influencers was themed after Fluffy the Unicorn character, which included shareable photo activation and creative direction for custom Fluffy content.

Project Roles
Creative Director
Company
Illumination Entertainment
Skills
Conceptual, Strategy
Media
Brand Films, Branded Content, Interactive Installations, Social Media Content
Project Industries
Entertainment
Despicable Me 3 Brand Activation at Vidcon 2017
Despicable Me 3 Brand Activation at Vidcon 2017
Despicable Me 3 Brand Activation at Vidcon 2017
Despicable Me 3 Brand Activation at Vidcon 2017
Despicable Me 3 Brand Activation at Vidcon 2017
Despicable Me 3 Brand Activation at Vidcon 2017