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Toys R Us Holiday

When launching our first round of work for Toys R Us, it became clear that we needed a two-prong strategy. First, we reinvigorated their brand through crafted, emotional advertising with high production value. But we also needed to drive sales around the all-important Christmas holidays. These inexpensive, easily-editable "Shelf Talker" spots were able to be tweaked several times a week over the last quarter of the year. This allowed us to flip out offers based on performance and ultimately destroy their sales' goals, ending the year on a high note. They were also an agency success as one of our first projects produced by our in-house content creation team.

Project Roles
Art Director
Art Direction, Conceptual
Advertising, Commercials - Broadcast
Project Industries
Advertising, Retail