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HP White Space

HP wanted to demonstrate their unique printing abilities specifically to the creative community–custom, large scale printing on any substrate, fast. So, we created the HP White Space at the Cannes Festival of Creativity. The space was a popular hangout for festival goers and provided an interesting venue for workshops and interviews. While there, creatives were invited to make their mark on the space and it evolved into a lot of fun for the eyeballs. But we had something to prove. “IF YOU CAN IMAGINE IT, YOU CAN PRINT IT.” To do so, we painstakingly photographed the user-generated art throughout the week and then, on the last day of the festival, used the colorful doodles to reprint all the objects around the room–the walls, chairs, beanbags, lamp shades, tables, the bearskin-shaped rugs, the refrigerator and the cans of energy drinks inside of it. In fact, the HP White Space was the most liked on the Cannes Facebook page.

Project Roles
Art Director, Creative Director
Art Direction, Conceptual, Creative Direction, Design, Digital, Print, Social, Visual Development, Wrangling - Creatives
Advertising, Interactive Installations
Project Industries
Advertising, B2B
HP White Space