Macy's Yes Virginia Musical
Macy's "Yes, Virginia" Musical provides grants to schools to put on the musical. I worked on two art directional approaches to the website that offered a grant application and a tool kit for teachers. Although my dedisgn wasn't selected. I contributed contiously to the content pages and the mobile site. This project of collaboration with other creatives won various awards in 2013 (Cannes, Clio, ADC and One Show).
- Project Roles
- Art Director
- Art Direction, Design, Digital
- Branded Content, Products - Digital
- Project Industries