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Macy's Yes Virginia Musical

Macy's "Yes, Virginia" Musical provides grants to schools to put on the musical. I worked on two art directional approaches to the website that offered a grant application and a tool kit for teachers. Although my dedisgn wasn't selected. I contributed contiously to the content pages and the mobile site. This project of collaboration with other creatives won various awards in 2013 (Cannes, Clio, ADC and One Show).

Project Roles
Art Director
Art Direction, Design, Digital
Branded Content, Products - Digital
Project Industries
Macy's Yes Virginia Musical