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THX - Rebranding a Phenomenon

THX tasked Bonfire Labs with a multi-faceted rebranding exploration — one that would match George Lucas’ audacious vision. At the core of that vision is THX’s belief that there is real truth in transparency, in lack of presence. To deliver the clearest, most articulate representation of the artist’s voice. Where nothing impedes or stands in the way.

Project Roles
Creative Director
Company
Bonfire Labs
Skills
Art Direction, Conceptual, Creative Direction, Design, Digital, Motion, Strategy
Media
Brand Films, Brand Guidelines, Branded Content
Project Industries
Hardware, Technology
THX - Rebranding a Phenomenon
Collaborators