We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
FDA - The Real Cost: Hacked

FDA's "The Real Cost" campaign targets teens to prevent them from smoking. Our challenge was to talk about nicotine addiction to an audience that doesn't care much about the consequences of smoking. So we showed them what addiction means in a very different way.

Project Roles
Art Director
Company
FCB NY
Skills
Art Direction, Broadcast, Commercial, Conceptual, Creative Direction, Film, Producing, TV, Visual Development
Media
Advertising, Commercials - Broadcast, Commercials - Video, Websites
Project Industries
Advertising, Government
FDA - The Real Cost: Hacked