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Lenovo & ThinkPad

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent. This meant crafting one singular script that was capable of translating into over 150 languages for each and every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

Project Roles
The Woo
Copywriting, Post-Production, Producing
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries