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Microsoft - New Technologies

During the 2017 CES tech conference, Microsoft started gaining momentum in the press thanks to some new features built into their latest Windows OS. In partnership with Lenovo, the duo turned to us to help capitalize on the trending tech. In fear of missing the momentum boat, the clients gave us 2 months to shoot 3 spots. JUST KIDDING. The work here represents two things: The longest period of time I've ever gone without sleeping, and one of the most fun, memorable weeks I've had during my career. Together with an amazing team, my partner and I were able to concept, write, shoot, edit, and ship all three spots in seven days.

Project Roles
Copywriter
Company
The Woo
Skills
Copywriting, Post-Production, Producing
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Technology