Energy Upgrade California
California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use.
Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.
- Project Roles
- Lowe Campbell Ewald
- Copywriting, Editing, Post-Production, Producing
- Commercials - Broadcast, Commercials - Radio, Interactive Videos, Social Media Copy
- Project Industries