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Energy Upgrade California

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use. Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

Project Roles
Copywriter
Company
Lowe Campbell Ewald
Skills
Copywriting, Editing, Post-Production, Producing
Media
Commercials - Broadcast, Commercials - Radio, Interactive Videos, Social Media Copy
Project Industries
Non-Profit
Energy Upgrade California
Energy Upgrade California
Energy Upgrade California
Energy Upgrade California
Energy Upgrade California
Energy Upgrade California
Energy Upgrade California