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That place where Coke tastes SO good

How do you make a $1 soda promotion for a major fast food chain stand out in a sea of parity offers from competitors? Well, there’s nothing better than third party endorsements. And no bigger third party than Google organic search. We created a first of its kind unbranded campaign that ran across TV, digital, print, radio, social and more. The absence of branding piqued curiosity and tapped into second screen behavior by encouraging people to Google "that place where Coke tastes SO good."

Project Roles
Creative Director
Company
McDonald's
Skills
Art Direction, Conceptual, Creative Direction
Media
Advertising
That place where Coke tastes SO good
Collaborators