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Deltron Rebranding

Created a new campaign for Detron Refinish Paints, a product line offered by PPG Refinish for repainting vehicles. I redirected the brand to reflect the core user of the brand--independently owned auto-repair facilities. Deltron also had a campaign directed to consumer, which featured classic muscle cars.

Project Roles
Copywriter, Creative Director
Company
PPG Refinish
Skills
Copywriting, Scripting
Media
Advertising, Commercials - Video
Project Industries
Automotive
Deltron Rebranding
Deltron Rebranding
Deltron Rebranding
Deltron Rebranding