Created a new campaign for Detron Refinish Paints, a product line offered by PPG Refinish for repainting vehicles. I redirected the brand to reflect the core user of the brand--independently owned auto-repair facilities. Deltron also had a campaign directed to consumer, which featured classic muscle cars.
- Project Roles
- Copywriter, Creative Director
- PPG Refinish
- Copywriting, Scripting
- Advertising, Commercials - Video
- Project Industries