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Silverado Launch Informercial & Website

To support the introduction of an all-new Chevy Silverado, I work a 28 minute infomercial. The premise: Howie Long and a Chevy engineer just b.s.ing about trucks for a half hour. I wrote the piece to be broken into smaller units for on-demand channels and a new website called "youtube" (yeah, 2005 technology). By the third year of the program, we were hosting updated videos as well as videos from other Chevy personalities, such as Dale Earhardt, Jr. This longform content channel continues to this day (I think).

Project Roles
Copywriter, Creative Director
Company
Campbell Ewald
Skills
Copywriting, Post-Production, Scripting
Media
Commercials - Video
Project Industries
Automotive
Silverado Launch Informercial & Website