Vibrance Collection Rebranding
Rebranded the line of "hot rod" specialty paints for PPG Refinish. I developed the approach of treating the car painters and auto builders as artists, which positioned itself well against their main competitor, who focused on the properties of their paint. Campaign look grew out of existing work done with the client's preferred photographer. For the campaign, I wrote ads, brochures, video, and paint tutorials videos.
- Project Roles
- Copywriter, Creative Director
- PPG Industries
- Copywriting, Creative Direction
- Advertising, Branded Content, Commercials - Video, Editorial Writings, Interactive Videos
- Project Industries