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Vibrance Collection Rebranding

Rebranded the line of "hot rod" specialty paints for PPG Refinish. I developed the approach of treating the car painters and auto builders as artists, which positioned itself well against their main competitor, who focused on the properties of their paint. Campaign look grew out of existing work done with the client's preferred photographer. For the campaign, I wrote ads, brochures, video, and paint tutorials videos.

Project Roles
Copywriter, Creative Director
Company
PPG Industries
Skills
Copywriting, Creative Direction
Media
Advertising, Branded Content, Commercials - Video, Editorial Writings, Interactive Videos
Project Industries
Automotive
Vibrance Collection Rebranding
Vibrance Collection Rebranding
Vibrance Collection Rebranding
Vibrance Collection Rebranding