We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Nike Basketball: Kyrie 2 Unexpected Moves Campaign

Collaborating with 2 geniuses, I was tasked with exploring the flexibility of work and ideas generated by Tal Midyan and Jay Kamath for the exclusive launch of the Kyrie 2's. Tal explains the project best. "Kyrie Irving is one of the most unexpected players in the game and Nike wanted to inspire fans to play with the same energy, creativity and unexpectedness as Kyrie himself. So to launch his latest signature shoe, the Kyrie2, we named and branded a series of Kyrie's most “Unexpected Moves” and brought them to life with unique color-ways, custom shoe boxes, films, social content, t-shirts and live experiences. The special edition boxes were shared with sneaker influencers and fans." - Tal Midyan ( Art Director / Lead Designer )

Project Roles
Designer
Company
R/GA
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Type Design, Design Strategy, Language: English, Sports
Media
Advertising, Branded Content, Augmented Reality, Branding, Concept Art, Fashion Designs, Treatments, Visual Designs
Project Industries
Advertising, Sports, Beauty, Lifestyle
Nike Basketball: Kyrie 2 Unexpected Moves Campaign
Nike Basketball: Kyrie 2 Unexpected Moves Campaign
Nike Basketball: Kyrie 2 Unexpected Moves Campaign
Collaborators