Nike Basketball: Kyrie 2 Unexpected Moves Campaign

Collaborating with 2 geniuses, I was tasked with exploring the flexibility of work and ideas generated by Tal Midyan and Jay Kamath for the exclusive launch of the Kyrie 2's. Tal explains the project best. "Kyrie Irving is one of the most unexpected players in the game and Nike wanted to inspire fans to play with the same energy, creativity and unexpectedness as Kyrie himself. So to launch his latest signature shoe, the Kyrie2, we named and branded a series of Kyrie's most “Unexpected Moves” and brought them to life with unique color-ways, custom shoe boxes, films, social content, t-shirts and live experiences. The special edition boxes were shared with sneaker influencers and fans." - Tal Midyan ( Art Director / Lead Designer )