We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Farmers Insurance

When the research showed that 80 percent of Farmers Insurance's previous campaign's ads were actually attributed to their largest competitor (State Farm), they knew it was time for a change (and not a name change). So we took what was the insurance giant's largest asset, and made it their trademarked distinction: A training program called, The University of Farmers.

Project Roles
Copywriter
Company
RPA
Skills
Conceptual, Copywriting
Media
Brand Films
Collaborators