Farmers Insurance

Any insurance company can put a bullet point on a pitch brief about their “highly trained agents,” but very few of them offer a warehouse-sized training space where recruits can invert a Hyundai that’s welded to a steel spit just to see where the catalytic converter goes. After years of their advertising being attributed to their biggest similarly farm-named competitor, Farmers put out an RFP for an agency to help them stop helping their competition. So we took their uniquely hands-on approach to insurance education and helped turn it a platform that’s still on the air 14 years later.