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How Sick Is Vegas?

Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through. We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and photo kiosk that took heat-sensitive Thermoselfies of users. The cumulation of everything showing people just how "sick" Vegas really is.

Project Roles
Art Director
Company
Saatchi & Saatchi
Skills
Art Direction, Design, Strategy
Media
3D Animations, Advertising, Interactive Installations
Project Industries
Health/Pharma
How Sick Is Vegas?
Collaborators