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Firefox Focus Launch for Android

As the Creative Lead for Firefox I partnered with the Mobile Marketing team to provide a cohesive look and feel for the Firefox Focus privacy browser. I created all launch assets for the Google Play store as well as assets to advertise the launch within the Firefox web browser, created visual designs for email, blog and other PR related information and helped create the product landing page. In addition to being the lead creative on the entire campaign I oversaw production advertisement work from outside agencies. On the first day we got 160,000 downloads with 2600 reviews.

Project Roles
Art Director, Designer, Illustrator
Company
Mozilla
Skills
Adobe Illustrator, Design, Sketch
Media
Advertising, Branded Content, Icons
Project Industries
Technology
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android
Firefox Focus Launch for Android