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SAMSUNG MOBILE
To counter Apple's iPhone 6s annoucement, Samsung went full on against its competitor's current tagline and iconic white world. The "It's not a phone, it's a Galaxy" campaign was a direct retort to "If it's not an iPhone, it's not an iPhone." The creative informed viewers of the features that make Galaxy devices unique.
The effort included a series of broadcast spots, in-cinema buys, online ad units, digital billboards, and traditional OOH.
- Project Roles
- Copywriter, Creative Director
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Commercials - Broadcast
- Project Industries
- Technology