We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
KEYSTONE LIGHT

Keystone Light's spokesbro, Keith Stone, is always dishing out sage advice. But in the "Choose Your Smooth" campaign, we let the audience tell the 'man-who-always-knows-what-to-do' how it's done. Viewers could select the ending they wanted to watch. The videos outperformed like-minded brands such as Axe and even unbranded content like Tosh.0. INDUSTRY RECOGNITION: Addy Award

Project Roles
Copywriter, Creative Director
Company
Miller
Skills
Copywriting, Creative Direction
Media
Branded Content, Social Media Content
Project Industries
Beer