Keystone Light's spokesbro, Keith Stone, is always dishing out sage advice. But in the "Choose Your Smooth" campaign, we let the audience tell the 'man-who-always-knows-what-to-do' how it's done. Viewers could select the ending they wanted to watch. The videos outperformed like-minded brands such as Axe and even unbranded content like Tosh.0.
INDUSTRY RECOGNITION: Addy Award
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Branded Content, Social Media Content
- Project Industries