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SAMSUNG HOME APPLIANCE

With the Samsung Family Hub’s revolutionary built-in cameras, you can literally see your fridge in an entirely new way—via the mobile app and on-door screen. We used the launch film, starring Kristen Bell and Dax Shepard, to raise that notion to the next level. The spot “Inside the Fridge" takes the viewer on a journey of technological and emotional connection in an unexpected place. But most importantly, features a vespa made of cheese. The film ran in-cinema and in rich media take-overs. It was also promoted across social channels, including Dax and Kristen's Twitter. INDUSTRY RECOGNITION: Featured on Adweek

Project Roles
Art Director, Copywriter, Creative Director
Company
R/GA
Skills
Copywriting, Creative Direction
Media
Commercials - Video, Short Films