SAMSUNG HOME APPLIANCE

With the Samsung Family Hub’s revolutionary built-in cameras, you can literally see your fridge in an entirely new way—via the mobile app and on-door screen. We used the launch film, starring Kristen Bell and Dax Shepard, to raise that notion to the next level. The spot “Inside the Fridge" takes the viewer on a journey of technological and emotional connection in an unexpected place. But most importantly, features a vespa made of cheese.

The film ran in-cinema and in rich media take-overs. It was also promoted across social channels, including Dax and Kristen's Twitter.

INDUSTRY RECOGNITION: Featured on Adweek