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Aetna - Brand

A whole boatload of Aetna goodness to support their national brand relaunch, including photography featuring real people from the local markets Aetna spotlighted during the campaign. I came to the Aetna team with a new campaign partially sold in. I helped figure out how this campaign will exist in different media including TV, print, social, and digital. The relaunch surpassed all goals 3 times quicker than expected and tripled engagement with the brand. Organic searches for ‘Aetna’ actually overtook searches for ‘health insurance’ within 4 weeks of launch.

Project Roles
Art Director
Company
Ogilvy
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Advertising
Aetna - Brand
Aetna - Brand
Aetna - Brand
Aetna - Brand
Aetna - Brand
Aetna - Brand
Aetna - Brand
Collaborators