Aetna - Brand
A whole boatload of Aetna goodness to support their national brand relaunch, including photography featuring real people from the local markets Aetna spotlighted during the campaign.
I came to the Aetna team with a new campaign partially sold in. I helped figure out how this campaign will exist in different media including TV, print, social, and digital.
The relaunch surpassed all goals 3 times quicker than expected and tripled engagement with the brand. Organic searches for ‘Aetna’ actually overtook searches for ‘health insurance’ within 4 weeks of launch.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design
- Project Industries