With Frizz Ease, you're liberated from bad hair days. You never need to resort to the give-up ponytail. Or the can't-be-bothered bun. The "Never Pull Back" campaign finally gave permission for women to cut the ties with hairties. Because when your hair does whatever you want, so can you.
The media included an online video, Facebook posts, print ads, and an Instagram sweepstakes.
INDUSTRY RECOGNITION: Featured on Adweek
- Project Roles
- Copywriter, Creative Director
- John Frieda
- Copywriting, Creative Direction
- Viral Films, Social Media Content
- Project Industries