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FRIZZ EASE

With Frizz Ease, you're liberated from bad hair days. You never need to resort to the give-up ponytail. Or the can't-be-bothered bun. The "Never Pull Back" campaign finally gave permission for women to cut the ties with hairties. Because when your hair does whatever you want, so can you. The media included an online video, Facebook posts, print ads, and an Instagram sweepstakes. INDUSTRY RECOGNITION: Featured on Adweek

Project Roles
Copywriter, Creative Director
Company
John Frieda
Skills
Copywriting, Creative Direction
Media
Viral Films, Social Media Content
Project Industries
Beauty
FRIZZ EASE
FRIZZ EASE