Calgary Stampede: 2015 Annual Report
Inspired by our Calgary Stampede brand refresh, the 2015 Annual Report mixed celebratory playfulness with sophisticated craft for the first fully-responsive site experience for the Stampede.
After a new client win for Critical Mass lead to shifting team responsibilities, I was asked to lead the 2015 Annual Report for the Calgary Stampede. As the sole creative on this project, I was responsible for the creative direction and design, as well as UX, content strategy and client management. Scott Goetz (the sole developer, and other half of the team) and I worked side-by-side from concept to launch, to meet our goal of delivering a great experience in the first fully-responsive website for our client. Our work was later used as the foundation for future Annual Reports.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Typographer, UX/IA Designer
- Critical Mass Inc.
- Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, After Effects, Art Direction, Conceptual, Design, Digital, Sketch, Visual Development
- Branded Content, Infographics, Microsites, Products - Digital, UI Design, UX Designs, Websites
- Project Industries
- B2B, Entertainment, Non-Profit, Travel/Tourism