Oakley Global Catalog
Shot in Switzerland & Los Angeles, this 660 page Oakley global catalog for Fall/Winter 2016 redefined the brand's look and feel, connecting with real athletes and real expression.
I raised my hand to lead the first customer-facing print project for Critical Mass. With a 6 week print deadline, I developed the design direction that elevated the Oakley brand. I managed a team of designers, production artists, photographers, producers and copywriters to design and refine all 660 pages of the colossal Fall & Winter 2016 Catalog.
- Project Roles
- Art Director, Designer
- Critical Mass Inc.
- Adobe InDesign, Adobe Photoshop, Art Direction, Design, Editorial, Fashion, Print
- Book Covers, Books, Branded Content, Magazines, Typography
- Project Industries
- Fashion, Sports