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Oakley Global Catalog

Shot in Switzerland & Los Angeles, this 660 page Oakley global catalog for Fall/Winter 2016 redefined the brand's look and feel, connecting with real athletes and real expression. I raised my hand to lead the first customer-facing print project for Critical Mass. With a 6 week print deadline, I developed the design direction that elevated the Oakley brand. I managed a team of designers, production artists, photographers, producers and copywriters to design and refine all 660 pages of the colossal Fall & Winter 2016 Catalog.

Project Roles
Art Director, Designer
Company
Critical Mass Inc.
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Design, Editorial, Fashion, Print
Media
Book Covers, Books, Branded Content, Magazines, Typography
Project Industries
Fashion, Sports
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog
Oakley Global Catalog