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APPS Apple Cider | Commercial | New Products

The brief was: "Show that there is only water and fresh apples inside Apps Cider." And we were like "Water, check, apples, check. But what else is in there? What about that magical sound you get when you pop it open? There’s definitely a lot more if you think about it." And we did think about it and it all went swirling around in a sudden frenzy. Metaphorically and literally, just like the bubbles inside every Apps Cider.

Project Roles
Creative Director, Director
Creative Direction, Filmmaking
Commercials - Video
Project Industries
APPS Apple Cider | Commercial | New Products