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Nature's Variety "Long Live Pets" project

I was CCO at Strawberryfrog at the time, and I worked closely with the broader team and client on this project. Partnering with B-Reel, we invited rescue dog owners to visit a site where they could upload a photo of their pet within a loosely established storyline, read inspiring anecdotes from others, and become part of a film that would inspire a million more adoptions. This is the finished film, viewed by over a million people.

Project Roles
Creative Director
Creative Direction
Branded Content
Project Industries
Packaged Goods
Nature's Variety "Long Live Pets" project