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Johnny Walker "Striding Man"

I was the ECD of BBH at the time, and Johnny Walker was looking to bring newfound energy and relevance to the brand idea of personal progress. A young team had been working on some bar coasters and had used a simple yellow line and the iconic "Striding Man" image to express the idea in clean, graphic terms. I loved the simplicity. I said, "Let's make that the whole campaign." Here are three early examples.

Project Roles
Creative Director
Bartle Bogle Hegarty
Creative Direction
Project Industries
Johnny Walker "Striding Man"
Johnny Walker "Striding Man"
Johnny Walker "Striding Man"