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Orexo Pharma "Monster"

As CCO, for Pharma brand Orexo, I established the idea of referring to opioid addiction as a predatory "monster" and addressing the audience from a first person point of view, using animation. The rest of the creative team then brought it to life. This is the case study film, which won an integrated Gold Lion at Cannes.

Project Roles
Creative Director
Company
Orexo Pharma
Skills
Creative Direction
Media
Brand Films, Microsites
Project Industries
Health/Pharma
Orexo  Pharma "Monster"
Collaborators