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Jim Beam Anthem

As CCO and agency creative lead on the Jim Beam account, I helped establish the larger "Bold Choice" brand idea, then worked with the team to craft this anthemic film, which won a number of industry awards, and gave a rudderless brand meaning for the first time in decades.

Project Roles
Creative Director, Writer
Company
Jim Beam
Skills
Copywriting, Creative Direction
Media
Brand Films
Project Industries
Wine/Spirits
Jim Beam Anthem
Collaborators