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Ultimate Fighting Championship

Harnessing devoted fans to bring in new fans. UFC wanted to reach the casual fan base that was intimidated by their history. We got hard-core fans to tell their stories of why they love the UFC. UFC reached a wider audience and achieved a more gender-balanced fan base.

Project Roles
Art Director, Designer, Motion Designer
Company
UFC
Skills
Art Direction, Design, Motion
Media
Interactive Videos, Websites
Project Industries
Entertainment
Ultimate Fighting Championship
Ultimate Fighting Championship
Ultimate Fighting Championship
Ultimate Fighting Championship
Ultimate Fighting Championship
Ultimate Fighting Championship
Ultimate Fighting Championship