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Rewards Redesign

THE ASK Redesign the Citibank Global Rewards homepage. THE STRATEGY Motivate browse behavior to help drive redemptions with curated rewards. We designed to appeal to members’ reward aspirations by creating a globally-applicable home page experience that expresses the high quality and breadth of reward options available through Citi Global Rewards. MY ROLE I was the lead art director on the project, responsible for designing all glass sizes and prototyping.

Project Roles
Art Director
Critical Mass
Adobe Photoshop, Low / High Fidelity Prototyping, Sketch
Project Industries
Rewards Redesign
Rewards Redesign
Rewards Redesign