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World First

How do you tell people that they are being stupid and silly without insulting them? Take them down memory lane and call them Mr. Silly, of course. The fact is that every time people send money abroad they are giving a big chunk of it to their bank. Switching to World First could save them a pretty penny. We created a brand new Mr Man: Mr First. A Mr Man on a mission: to tell Mr Silly, Mr Bump and Mr Nonsense about a better way to transfer money abroad.

Project Roles
Art Director, Copywriter, Writer
Art Direction, Conceptual, Copywriting, Print
Advertising, Posters, Short Films
Project Industries
Advertising, Finance
World First
World First