Minecraft is a massive global phenomenon, and its lack of instruction is a huge reason why. Players have taught each other the game, which has helped catapult Minecraft to become one of the largest gaming communities of all time.
#MinecraftIRL taps into this shared knowledge and brings these wisdoms to the real world through a series of social content. Each post is designed to bring one piece of wisdom to life, while also acting as an invitation for the community to share their own hard-earned lessons in real-time.
- Project Roles
- Conceptual, Copywriting
- Interactive Installations