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Forever 21 // Interactive Billboard in Times Square

The exterior of Forever 21's Times Square store features a giant interactive digital billboard which displays in real-time, models taking pictures of the crowds below. As she takes a picture, the person’s image is shown on the screen. A very true and fun representation of the idea that our customer is our brand and vice versa. Working in collaboration with SPACE 150.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Creative Direction
Media
Advertising
Forever 21  // Interactive Billboard in Times Square