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The Power of Sound, World of McIntosh

When an object is struck with sounds that are potent there's no denying the impact. The stronger the sounds, the bigger the impact. ​WOM's (World Of Macintosh) a special place where people can have a true experience of the McIntosh Group products (high end audio equipment,world class sound). To show their powerful impact we brought to life inanimate objects with its sound, creating the art of sound experience. In this project I was the Creative Director and Graphic Designer of the brand. I designed the complete brand identity and art direction. I directed the visuals/image assets, the brand video along side Shomi Patwary, and its (former) website.

Project Roles
Creative Director, Designer
World Of McIntosh
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Commercial, Conceptual, Content, Creative Direction, Design, Editorial, Post-Production, Visual Development
Advertising, Brand Films, Brand Guidelines, Branded Content, Photography
Project Industries
Advertising, Entertainment, Lifestyle, Luxury, Music
The Power of Sound, World of McIntosh